Tracey’s professional background is in digital media design and production.This includes many years designing and developing online and digital media, including using content management systems and other cross platform interactive experiences. Today, this includes content and digital media strategy development and user-centered design for engagement.
The healthcare technology space is of particular interest to Tracey and she is very active in this community in Brisbane, especially as a co-organiser of a successful and rapidly expanding meet up group called Healthtech Innovation QLD (http://www.meetup.com/Healthtech-Queensland-Meetup/events/220964056/) which has grown exponentially since it began in October last year.
Tracey has managed and delivered content for international brands as well as small, local clients and her talk will cover some case studies in:
- Corporate communications – online, brand establishment and management, copywriting, visual communications.
- Instructional videos – motion graphics, combined with voice-over and video content.
- Information graphics – visual communication of complex data and concepts.
- Website advancement – design, build, content strategies and maintenance.
- User experience design – engagement, task focused outcomes, GUI design.
- Creative direction and brand management – guidance on target audience perception, branding guidance, social media etc.
You can follow Tracey on Twitter.