Kate Duffy

Advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being the most honest and effective form of tourism marketing today. Kate’s talk will centre around Tropical North Queensland‘s advocacy strategy and the role of their new WordPress blog in their marketing endeavours.

Kate’s talk will cover the following topics:

• The evolution of tourism marketing: From a controlled industry with a few small players to a more open, interactive and consumer driven market.
• How things we all take for granted now-days such as mobile devices & access to free WiFi change our expectations and interaction with the tourism industry because millions of people can share their experiences online. This sharing (or advocacy) is at the core of TTNQ’s marketing strategy.
• How Kate and her team use their WordPress blog as a platform to build a profile of their advocates and point consumers from their social media channels and tell a deeper story about the FNQ destination.

 You can follow Kate on Twitter.

Dan Petrovic

Creative SEO tactics go beyond the usual technical SEO, keyword selection and link building. Dan will provide a practical session with actionable takeaways and is sure to inspire new ideas.

Dan talks will cover the following topics:

• Inside the Matrix: Tracking Google’s Algorithm.
• Guerrilla SEO: Outrageously different tactics.
• Big Stuff: Dealing with large scale research.
• Link Building is for Suckers: There’s a better way!

Dan Petrovic is Australia’s best-known name in the field of search engine optimisation and the director of DEJAN. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Outside his day job Dan’s interests are in the field of science, education, research, technology, electronic music and futurism. The best way to connect with Dan is through Google+.

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More details and photos: http://dejanseo.com.au/dan-petrovic/

Nicki Mckay

Nicki & Anna initially started ROOOAR magazine as a just for fun experiment to promote their own businesses by speaking directly to their target audience. Now into the start of their second year, the magazine has taken a mind of it’s own, with a thriving community, regular in person & online events and distribution on the Virgin Airlines inflight entertainment network.

During the talk Nicki will discuss the process of how they started the magazine, the technology they used, how they experienced high organic growth and how they continue to maintain the magazine whilst still running their separate full time businesses.

Nicki’s talk will cover the following:

• Why they started a digital magazine.

• Secrets to collaboration.

• Implementation.

• Growth.

• Maintenance.

• Monetisation.

Nicki Mckay is a wander lusting, garden loving Brisbane based creative. A freelance web designer, front-end developer, blogger, digital strategist and co-founder of ROOOAR magazine – a digital magazine for female entrepreneurs.

With over a decade of experience in the industry, Nicki has helped hundreds of clients bring their online vision to life. She has a passion for helping people not only build their online brand, but also help them to maintain sustainable businesses.

You can follow Nicki on Twitter.

Tracey Porst

Tracey Porst will be discussing her process for designing, writing, producing and delivering interesting and engaging content for clients and target audiences, regardless of industry or development platform. 

Good content strategy focuses on planning, designing, producing, delivery, and organisation of content that is of interest to the target audience and creates a positive experience of the brand. Good content doesn’t just include the right words and images on a website, but also the interactive elements used. Ensuring your sites have useful and usable content, that’s well structured and is easily found is vital to improving the user experience of a website. 

Tracey will address sourcing and curating good content for not just websites, but also other digital marketing activities such as email newsletters, blogs and social media.

She’ll discuss how writing well for the web is more important than ever and words and well-chosen images contribute to the overall perception of a business.  How choosing the right image does speak a thousand words, as does typography, colour palettes and how the user interface supports the presentation and delivery of the message.

Tracey’s professional background is in digital media design and production.This includes many years designing and developing online and digital media, including using content management systems and other cross platform interactive experiences. Today, this includes content and digital media strategy development and user-centered design for engagement.

The healthcare technology space is of particular interest to Tracey and she is very active in this community in Brisbane, especially as a co-organiser of a successful and rapidly expanding meet up group called Healthtech Innovation QLD (http://www.meetup.com/Healthtech-Queensland-Meetup/events/220964056/) which has grown exponentially since it began in October last year.  

Tracey has managed and delivered content for international brands as well as small, local clients and her talk will cover some case studies in:

• Corporate communications – online, brand establishment and management, copywriting, visual communications.
• Instructional videos – motion graphics, combined with voice-over and video content.
• Information graphics – visual communication of complex data and concepts.
• Website advancement – design, build, content strategies and maintenance.
• User experience design – engagement, task focused outcomes, GUI design.
• Creative direction and brand management – guidance on target audience perception, branding guidance, social media etc.

You can follow Tracey on Twitter.

www.bespokeinteractive.com.au