{"id":442,"date":"2015-04-16T10:10:20","date_gmt":"2015-04-16T00:10:20","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?p=442"},"modified":"2015-06-30T11:13:18","modified_gmt":"2015-06-30T01:13:18","slug":"speaker-jen-jeavons-woocommerce-case-study-coffeebeansdelivered-com-au","status":"publish","type":"post","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jen-jeavons-woocommerce-case-study-coffeebeansdelivered-com-au\/","title":{"rendered":"Speaker: Jen Jeavons &#8211; Woocommerce Case Study &#8211; coffeebeansdelivered.com.au"},"content":{"rendered":"<div id=\"attachment_444\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-444\" class=\"wp-image-444 size-medium\" src=\"https:\/\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Jen-Jeavons-300x300.jpg\" alt=\"Jen Jeavons\" width=\"300\" height=\"300\" srcset=\"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Jen-Jeavons.jpg 300w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Jen-Jeavons-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-444\" class=\"wp-caption-text\">Jen Jeavons<\/p><\/div>\n<p>We&#8217;re happy to announce yet another speaker to our lineup. Jen Jeavons from\u00a0<a href=\"http:\/\/pixelpalace.com.au\/\">Pixel Palace<\/a>\u00a0will be giving a WooCommerce case study.<\/p>\n<p><a href=\"http:\/\/www.coffeebeansdelivered.com.au\/\">Coffee Beans Delivered<\/a> is Pixel Palace&#8217;s very own eCommerce project. Conceived after years of building online stores for clients they\u00a0thought it would be fun to put our money where our mouth is and try it for themselves. In the presentation they&#8217;ll\u00a0cover the business concept, branding and design, SEO and <a title=\"WooCommerce\" href=\"http:\/\/www.woothemes.com\/woocommerce\/\" rel=\"nofollow\">WooCommerce<\/a> set up plus tips and tricks they&#8217;ve\u00a0learnt along the way and insights from a client\/user perspective on running an online store that as developers you may not consider.<\/p>\n<p>In our presentation Jen will\u00a0cover:<\/p>\n<ul>\n<li>How they named the business for SEO purposes<\/li>\n<li>The business model<\/li>\n<li>The SEO techniques and results that have seen the site sit at #1 \/ #2 (under wikipedia) for &#8220;coffee beans&#8221; in Australia.<\/li>\n<li>Branding and site design aesthetic (which has seen it featured on numerous design blogs).<\/li>\n<li>WooCommerce plugins and extensions we&#8217;re using (including follow up emails, cart messages etc).<\/li>\n<\/ul>\n<p>Jen Jeavons is the director of Brisbane based digital design studio &#8211; <a href=\"http:\/\/pixelpalace.com.au\/\">Pixel Palace<\/a>. For more than a decade, Pixel Palace has been specialising in handcrafted custom online solutions. Jen heads up a small but crazy clever team from their Kelvin Grove office servicing a broad range of clients worldwide. Clients include well known local businesses such as Shingle Inn and reach as far as America with clients including high end LA fashion labels and celebrity stylist and Harpers Bazaar spokesperson Anita Patrickson. Pixel Palace specialises in custom WordPress sites and WooCommerce setups.<\/p>\n<p>You can follow <a href=\"https:\/\/twitter.com\/pixelpalace\">Jen on Twitter<\/a>.<\/p>\n<h3>Get WordPress and WooCommerce savvy<\/h3>\n<p><a class=\"button cta\" title=\"WordCamp Brisbane 2015 Tickets\" href=\"https:\/\/register.eventarc.com\/29601\/wordcamp-brisbane-2015\" target=\"_blank\">GET TICKETS NOW!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re happy to announce yet another speaker to our lineup. Jen Jeavons from\u00a0Pixel Palace\u00a0will be giving a WooCommerce case study. Coffee Beans Delivered is Pixel Palace&#8217;s very own eCommerce project. Conceived after years of building online stores for clients they\u00a0thought &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jen-jeavons-woocommerce-case-study-coffeebeansdelivered-com-au\/\">Continue reading <span class=\"assistive-text\">Speaker: Jen Jeavons &#8211; Woocommerce Case Study &#8211; coffeebeansdelivered.com.au<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13428714,"featured_media":444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Speaker: Jen Jeavons - Woocommerce Case Study - coffeebeansdelivered.com.au #wcbne @pixelpalace","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12,5015],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-speaker"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Jen-Jeavons.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5LFb3-78","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":469,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-anthony-hortin-building-a-membership-site-with-woocommerce\/","url_meta":{"origin":442,"position":0},"title":"Speaker: Anthony Hortin &#8211; \tBuilding a Membership site with WooCommerce","author":"Bronson Quick","date":"April 17, 2015","format":false,"excerpt":"We're happy to announce another speaker and another WooCommerce talk. I'm sure after your appetite has been whet\u00a0about WooCommerce after Jen's\u00a0WooCommerce Case Study you'll be have all sorts of ideas of products and services you can sell online with WooCommerce. Anthony will show you how you can build a membership\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Anthony Hortin","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/anthony-hortin-300x300.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":406,"url":"https:\/\/brisbane.wordcamp.org\/2015\/after-party-sponsor-woothemes-woocommerce\/","url_meta":{"origin":442,"position":1},"title":"After Party Sponsor: WooThemes &#8211; WooCommerce","author":"Bronson Quick","date":"April 15, 2015","format":false,"excerpt":"\u00a0 We're glad to announce that WooThemes have been generous enough to be the After Party Sponsor for WordCamp Brisbane 2015! WooCommerce is the world\u2019s most popular eCommerce platform. Powered by WordPress and built by WooThemes, the goal of WooCommerce is to allow you to sell anything online \u2013 beautifully.\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/woocommerce.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/woocommerce.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/woocommerce.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/woocommerce.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":738,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jamie-madden-wordpress-on-the-command-line-with-wp-cli\/","url_meta":{"origin":442,"position":2},"title":"Speaker: Jamie Madden &#8211; WordPress On The Command Line With WP-CLI","author":"Bronson Quick","date":"April 26, 2015","format":false,"excerpt":"What's that? You want MOAR speakers announcements! Sure thing! :) This speaker announcement is going to appeal to developers and command line junkies. Jamie Madden will be talking about using WP-CLI. Being able to build and maintain WordPress installations from the command line has many advantages. You can automate the\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Jamie Madden","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Jamie-Madden-230x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":619,"url":"https:\/\/brisbane.wordcamp.org\/2015\/silver-sponsor-prospress\/","url_meta":{"origin":442,"position":3},"title":"Silver Sponsor: Prospress","author":"Bronson Quick","date":"April 24, 2015","format":false,"excerpt":"We're happy to announce our first Silver sponsor for WordCamp Brisbane, Prospress!\u00a0Prospress Inc. build WooCommerce extensions to help people prosper with WordPress. Their flagship extension, WooCommerce Subscriptions, helps people sell subscriptions to everything from small batch, award winning coffee to eco-friendly craft boxes for kids. It's used to sell energy\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/prospress.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/prospress.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/prospress.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/prospress.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":482,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-selina-power-plugin-paradise\/","url_meta":{"origin":442,"position":4},"title":"Speaker: Selina Power &#8211; Plugin Paradise","author":"Bronson Quick","date":"April 17, 2015","format":false,"excerpt":"We've got yet another wonderful speaker for the WordCamp Brisbane 2015 lineup. Selina Power will be teaching you all about the \"power\" of WordPress plugins! Selina\u00a0will cover some of the best WordPress plugins that are designed to save time and help new bloggers to the seasoned developer. This\u00a0will be a\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Selina Power","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Selina-Power-259x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":725,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-kate-duffy-how-to-get-visitors-marketing-tropical-north-queensland-with-us\/","url_meta":{"origin":442,"position":5},"title":"Speaker: Kate Duffy &#8211; How To Get Visitors Marketing Tropical North Queensland With Us","author":"Bronson Quick","date":"April 26, 2015","format":false,"excerpt":"We've got another great case study for WordCamp Brisbane! Kate Duffy will be giving you amazing insights into how advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being the most honest and effective form of tourism marketing today.\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Kate Duffy","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Kate-Duffy-200x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/13428714"}],"replies":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":8,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/442\/revisions\/584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media\/444"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}