{"id":636,"date":"2015-04-24T18:53:43","date_gmt":"2015-04-24T08:53:43","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?p=636"},"modified":"2015-06-30T11:13:17","modified_gmt":"2015-06-30T01:13:17","slug":"speaker-tracey-porst-writing-and-design-for-successful-content-strategies-words-images-and-interaction","status":"publish","type":"post","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-tracey-porst-writing-and-design-for-successful-content-strategies-words-images-and-interaction\/","title":{"rendered":"Speaker: Tracey Porst – Writing and Design for Successful Content Strategies \u2013 Words, Images and Interaction"},"content":{"rendered":"
\"Tracey

Tracey Porst<\/p><\/div>\n

For years we’ve been hearing the phrase, “content is king” but producing great content is definitely an acquired skill. Our next speaker, Tracey Porst will\u00a0give you industry insights into how you can prepare\u00a0an effective content strategy for your business and\/or your clients.<\/p>\n

Tracey Porst will be discussing her process for designing, writing, producing and delivering interesting and engaging content for clients and target audiences,\u00a0regardless of industry or development platform.\u00a0<\/span><\/p>\n

Good content strategy focuses on planning, designing, producing, delivery, and organisation of content that is of interest to the target audience and creates a positive experience of the brand. Good content doesn\u2019t just include the right words and images on a website, but also the interactive elements used. Ensuring your sites have useful and usable content, that\u2019s well structured and is easily found is vital to improving the user experience of a website.\u00a0<\/span><\/p>\n

Tracey will address sourcing and curating good content for not\u00a0just\u00a0websites, but also other digital marketing activities such as email newsletters, blogs and social media.<\/span><\/p>\n

She\u2019ll discuss how writing well for the web is more important than ever and words and well-chosen images\u00a0contribute to the overall perception of a business. \u00a0How choosing the right image does speak a\u00a0thousand words, as does typography, colour palettes and how the user interface supports the presentation and delivery of the message.<\/span><\/p>\n

Tracey\u2019s professional background is in digital media design and production.This includes many years designing and developing online and digital media, including using content management systems and other cross platform interactive experiences. Today, this includes content and digital media strategy development and user-centered design for engagement.<\/span><\/p>\n

The healthcare technology space is of particular interest to Tracey and she is very active in this community in Brisbane, especially as a co-organiser of a successful and rapidly expanding meet up group called Healthtech Innovation QLD (http:\/\/www.meetup.com\/Healthtech-Queensland-Meetup\/events\/220964056\/<\/span><\/a>) which has grown exponentially since it began in October last year. \u00a0<\/span><\/p>\n

Tracey has managed and delivered content for international brands as well as small, local clients and her talk will cover some case studies in:<\/span><\/p>\n