{"id":725,"date":"2015-04-26T10:00:44","date_gmt":"2015-04-26T00:00:44","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?p=725"},"modified":"2015-06-30T11:13:17","modified_gmt":"2015-06-30T01:13:17","slug":"speaker-kate-duffy-how-to-get-visitors-marketing-tropical-north-queensland-with-us","status":"publish","type":"post","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-kate-duffy-how-to-get-visitors-marketing-tropical-north-queensland-with-us\/","title":{"rendered":"Speaker: Kate Duffy &#8211; How To Get Visitors Marketing Tropical North Queensland With Us"},"content":{"rendered":"<div id=\"attachment_721\" style=\"width: 210px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-721\" class=\"size-medium wp-image-721\" src=\"https:\/\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Kate-Duffy-200x300.jpg\" alt=\"Kate Duffy\" width=\"200\" height=\"300\" srcset=\"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Kate-Duffy-200x300.jpg 200w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Kate-Duffy-683x1024.jpg 683w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Kate-Duffy-667x1000.jpg 667w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Kate-Duffy.jpg 1400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-721\" class=\"wp-caption-text\">Kate Duffy<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">We&#8217;ve got another great case study for WordCamp Brisbane! Kate Duffy will be giving you amazing insights into how advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being the most honest and effective form of tourism marketing today. Kate&#8217;s talk will centre around\u00a0<a href=\"http:\/\/blog.tropicalnorthqueensland.org.au\/\">Tropical North Queensland<\/a>&#8216;s advocacy strategy and the role of their\u00a0new WordPress blog in their marketing endeavours.<\/span><\/p>\n<p class=\"p1\">Kate&#8217;s talk will cover the following topics:<\/p>\n<ul>\n<li class=\"p1\">The evolution of tourism marketing: From a controlled industry with a few small players to a more open, interactive and consumer driven market.<\/li>\n<li class=\"p1\">How things we all take for granted now-days such as mobile devices &amp; access to free WiFi change our expectations and interaction with the tourism industry\u00a0because millions of people can\u00a0share their experiences online.\u00a0This sharing (or advocacy) is at the core of TTNQ&#8217;s marketing strategy.<\/li>\n<li class=\"p1\">How Kate and her team use their WordPress blog as\u00a0a platform to\u00a0build a profile of their advocates and point consumers from their\u00a0social media channels and tell a deeper story about the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Far_North_Queensland\">FNQ<\/a> destination.<\/li>\n<\/ul>\n<p class=\"p1\">\u00a0You can follow Kate on <a href=\"https:\/\/twitter.com\/Kate_Duffy\">Twitter<\/a>.<\/p>\n<h3>See this and other great talks<\/h3>\n<p><a class=\"button cta\" title=\"WordCamp Brisbane 2015 Tickets\" href=\"https:\/\/register.eventarc.com\/29601\/wordcamp-brisbane-2015\" target=\"_blank\">GET TICKETS NOW!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve got another great case study for WordCamp Brisbane! Kate Duffy will be giving you amazing insights into how advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2015\/speaker-kate-duffy-how-to-get-visitors-marketing-tropical-north-queensland-with-us\/\">Continue reading <span class=\"assistive-text\">Speaker: Kate Duffy &#8211; How To Get Visitors Marketing Tropical North Queensland With Us<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13428714,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Speaker: Kate Duffy @Kate_Duffy - How To Get Visitors Marketing Tropical North Queensland With Us http:\/\/wp.me\/p5LFb3-bH #wcbne","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12,5015],"tags":[],"class_list":["post-725","post","type-post","status-publish","format-standard","hentry","category-announcements","category-speaker"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5LFb3-bH","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":994,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-warren-denley-email-marketing-the-secret-weapon-to-grow-your-business\/","url_meta":{"origin":725,"position":0},"title":"Speaker: Warren Denley &#8211; Email Marketing \u2013 The Secret Weapon To Grow Your Business","author":"Sofia Woods","date":"May 13, 2015","format":false,"excerpt":"We have another speaker announcement for WordCamp Brisbane, Warren Denley will be talking about email marketing! Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/123703127-1103-026_N005_Cweb4x6.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/123703127-1103-026_N005_Cweb4x6.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/123703127-1103-026_N005_Cweb4x6.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":482,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-selina-power-plugin-paradise\/","url_meta":{"origin":725,"position":1},"title":"Speaker: Selina Power &#8211; Plugin Paradise","author":"Bronson Quick","date":"April 17, 2015","format":false,"excerpt":"We've got yet another wonderful speaker for the WordCamp Brisbane 2015 lineup. Selina Power will be teaching you all about the \"power\" of WordPress plugins! Selina\u00a0will cover some of the best WordPress plugins that are designed to save time and help new bloggers to the seasoned developer. This\u00a0will be a\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Selina Power","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Selina-Power-259x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1114,"url":"https:\/\/brisbane.wordcamp.org\/2015\/silver-sponsor-shortie-designs\/","url_meta":{"origin":725,"position":2},"title":"Silver Sponsor: Shortie Designs","author":"Bronson Quick","date":"May 20, 2015","format":false,"excerpt":"We've got yet another awesome Silver Sponsor for WordCamp Brisbane!\u00a0Shortie Designs is a Brisbane digital design studio that specialises in custom made WordPress websites and online strategies. Taking a strategic and user focussed approach, they harness the power of UX, design, and web development to create online solutions that get\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/shortie-designs.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/shortie-designs.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/shortie-designs.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/shortie-designs.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":864,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jo-grey-why-isnt-my-beautiful-website-enough\/","url_meta":{"origin":725,"position":3},"title":"Speaker: Jo Grey &#8211; Why Isn&#8217;t My Beautiful Website Enough?","author":"Bronson Quick","date":"May 6, 2015","format":false,"excerpt":"We're adding yet another fabulous speaker to our lineup for WordCamp Brisbane! Jo Grey will be teaching you why having a great looking website isn't enough. Jo will give you 3 tips to help web designers get the right content from clients\u00a0and soome easy-to-use sites designers can refer their clients\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":636,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-tracey-porst-writing-and-design-for-successful-content-strategies-words-images-and-interaction\/","url_meta":{"origin":725,"position":4},"title":"Speaker: Tracey Porst &#8211; Writing and Design for Successful Content Strategies \u2013 Words, Images and Interaction","author":"Bronson Quick","date":"April 24, 2015","format":false,"excerpt":"For years we've been hearing the phrase, \"content is king\" but producing great content is definitely an acquired skill. Our next speaker, Tracey Porst will\u00a0give you industry insights into how you can prepare\u00a0an effective content strategy for your business and\/or your clients. Tracey Porst will be discussing her process for\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/tracey-porst.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":425,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-charlie-carter-make-wordpress-accessible\/","url_meta":{"origin":725,"position":5},"title":"Speaker: Charlie Carter &#8211; Make WordPress Accessible","author":"Bronson Quick","date":"April 15, 2015","format":false,"excerpt":"We're excited to announce another speaker for WordCamp Brisbane 2015! Charlie Carter will be talking about how to make WordPress accessible. Following on from Global Accessibility Awareness Day, Charlies'\u00a0talk will discuss the many options that developers can do to improve accessibility within the WordPress platform. 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