{"id":864,"date":"2015-05-06T10:01:30","date_gmt":"2015-05-06T00:01:30","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?p=864"},"modified":"2015-06-30T11:13:16","modified_gmt":"2015-06-30T01:13:16","slug":"speaker-jo-grey-why-isnt-my-beautiful-website-enough","status":"publish","type":"post","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jo-grey-why-isnt-my-beautiful-website-enough\/","title":{"rendered":"Speaker: Jo Grey &#8211; Why Isn&#8217;t My Beautiful Website Enough?"},"content":{"rendered":"<div id=\"attachment_862\" style=\"width: 234px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-862\" class=\"wp-image-862 size-medium\" src=\"https:\/\/2015.brisbane.wordcamp.org\/files\/2015\/05\/Jo-Grey-224x300.jpg\" alt=\"Jo Grey\" width=\"224\" height=\"300\" srcset=\"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey-224x300.jpg 224w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey-765x1024.jpg 765w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey-747x1000.jpg 747w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg 1936w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><p id=\"caption-attachment-862\" class=\"wp-caption-text\">Jo Grey<\/p><\/div>\n<p>We&#8217;re adding yet another fabulous speaker to our lineup for WordCamp Brisbane! Jo Grey will be teaching you why having a great looking website isn&#8217;t enough. Jo will give you 3 tips to help web designers get the right content from clients\u00a0and soome easy-to-use sites designers can refer their clients to, such as building infographics, images for their blogs, and topic ideas.<\/p>\n<p>Jo will cover some of the following topics during her presentation:<\/p>\n<ul>\n<li>Why a pretty website isn&#8217;t enough.<\/li>\n<li>Providing content slows the web designer down.<\/li>\n<li>Content generating ideas.<\/li>\n<li>Content moving with the times &#8211; not static.<\/li>\n<li>Clients start off strong, then fade when novelty of being a blogger fades.<\/li>\n<li>Strategies and tips to help clients manage their content<\/li>\n<li>Ways web designers can help get the right content the first time.<\/li>\n<li>Repurposing existing content.<\/li>\n<li>Engagement.<\/li>\n<li>Personality in content.<\/li>\n<li>Stories matter.<\/li>\n<\/ul>\n<p>Jo Grey has over 20 years of experience in marketing and communications. She is the director of a new corporate communications agency in Brisbane: <a href=\"http:\/\/www.cornerstonecommunications.com.au\/\" rel=\"nofollow\">Cornerstone Communications<\/a>. Jo and her team know that every brand has a story, and their job is to help you (or your clients) build a content strategy to tell that story.<\/p>\n<p>Content can be words, great infographics, videos, a blog, a digital magazine or ebook, or a short social media post. Whatever fits with your (or your clients&#8217; business) is what the team of hand-picked experts at Cornerstone Communications can do.<\/p>\n<p>Previously, Jo has managed the marketing, communications and media for a range of companies, including state government and tertiary education. In her spare time, Jo studies for her PhD in communications using video-conferencing, walks the dog and eats copious amounts of chocolate.<\/p>\n<h3>See this and other great talks:<\/h3>\n<p><a class=\"button cta\" title=\"WordCamp Brisbane 2015 Tickets\" href=\"https:\/\/register.eventarc.com\/29601\/wordcamp-brisbane-2015\" target=\"_blank\">BUY YOUR TICKET!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re adding yet another fabulous speaker to our lineup for WordCamp Brisbane! Jo Grey will be teaching you why having a great looking website isn&#8217;t enough. Jo will give you 3 tips to help web designers get the right content &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jo-grey-why-isnt-my-beautiful-website-enough\/\">Continue reading <span class=\"assistive-text\">Speaker: Jo Grey &#8211; Why Isn&#8217;t My Beautiful Website Enough?<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13428714,"featured_media":862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Speaker: Jo Grey - Why Isn't My Beautiful Website Enough? https:\/\/wp.me\/p5LFb3-dW #wcbne","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12,5015],"tags":[],"class_list":["post-864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-speaker"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5LFb3-dW","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":513,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-ben-maden-wouldnt-life-be-better-without-clients\/","url_meta":{"origin":864,"position":0},"title":"Speaker: Ben Maden &#8211; Wouldn&#8217;t Life Be Better Without Clients?","author":"Bronson Quick","date":"April 19, 2015","format":false,"excerpt":"A prospective client calls us\u00a0wanting work - Yay!\u00a0They get into complaining about their existing web developer. They're a good dev, we\u00a0know them.\u00a0Where did it go wrong?\u00a0Is the client crazy?\u00a0This is a classic problem that happens the world over to web designers\/developers.\u00a0It causes us (and the clients) pain and stress. Ben\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/ben.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/ben.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/ben.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/ben.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":442,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jen-jeavons-woocommerce-case-study-coffeebeansdelivered-com-au\/","url_meta":{"origin":864,"position":1},"title":"Speaker: Jen Jeavons &#8211; Woocommerce Case Study &#8211; coffeebeansdelivered.com.au","author":"Bronson Quick","date":"April 16, 2015","format":false,"excerpt":"We're happy to announce yet another speaker to our lineup. Jen Jeavons from\u00a0Pixel Palace\u00a0will be giving a WooCommerce case study. Coffee Beans Delivered is Pixel Palace's very own eCommerce project. Conceived after years of building online stores for clients they\u00a0thought it would be fun to put our money where our\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Jen Jeavons","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Jen-Jeavons-300x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":815,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-kel-santiago-contributing-back-to-wordpress-why-its-important-for-your-business\/","url_meta":{"origin":864,"position":2},"title":"Speaker: Kel Santiago &#8211; Contributing Back To WordPress \u2013 Why It\u2019s Important For Your Business","author":"Bronson Quick","date":"May 4, 2015","format":false,"excerpt":"Happy Monday all! You should read about our next speaker, Kel Santiago, while your second coffee is kicking in for the day. Kel will be talking about why your business should contribute back to WordPress why\u00a0it's important for your business. Your business\u00a0will get\u00a0recognised at events,\u00a0you'll become the face of your\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Kel-Santiago.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Kel-Santiago.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Kel-Santiago.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":891,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-ricky-blacker-how-to-tweak-your-wordpress-theme\/","url_meta":{"origin":864,"position":3},"title":"Speaker: Ricky Blacker &#8211; How To Tweak Your WordPress Theme","author":"Bronson Quick","date":"May 6, 2015","format":false,"excerpt":"We've got yet another speaker announcement for you! Once you've learnt about WordPress themes you'll probably want to start customising and creating child themes so Ricky Blacker will teach you how you can get started doing that. Ricky will present a\u00a0simple guide to bending your WordPress theme to your will!\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Ricky-Blacker.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Ricky-Blacker.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Ricky-Blacker.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":636,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-tracey-porst-writing-and-design-for-successful-content-strategies-words-images-and-interaction\/","url_meta":{"origin":864,"position":4},"title":"Speaker: Tracey Porst &#8211; Writing and Design for Successful Content Strategies \u2013 Words, Images and Interaction","author":"Bronson Quick","date":"April 24, 2015","format":false,"excerpt":"For years we've been hearing the phrase, \"content is king\" but producing great content is definitely an acquired skill. Our next speaker, Tracey Porst will\u00a0give you industry insights into how you can prepare\u00a0an effective content strategy for your business and\/or your clients. Tracey Porst will be discussing her process for\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/tracey-porst.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":419,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-troy-dean-recurring-revenue-is-the-holy-grail\/","url_meta":{"origin":864,"position":5},"title":"Speaker: Troy Dean &#8211; Recurring Revenue is the Holy Grail","author":"Bronson Quick","date":"April 16, 2015","format":false,"excerpt":"We're very pleased to announce another speaker for WordCamp Brisbane 2015! You might know Troy Dean from his WP Elevation Podcast, if not you should definitely subscribe and catch up on the past episodes as Troy interviews both WordPress focused business owners as well as digital business entrepreneurs and thought\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/troy-dean.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/troy-dean.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/troy-dean.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/troy-dean.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/13428714"}],"replies":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/comments?post=864"}],"version-history":[{"count":3,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/864\/revisions"}],"predecessor-version":[{"id":892,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/864\/revisions\/892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media\/862"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/categories?post=864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/tags?post=864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}