{"id":994,"date":"2015-05-13T14:24:29","date_gmt":"2015-05-13T04:24:29","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?p=994"},"modified":"2015-06-30T11:13:16","modified_gmt":"2015-06-30T01:13:16","slug":"speaker-warren-denley-email-marketing-the-secret-weapon-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-warren-denley-email-marketing-the-secret-weapon-to-grow-your-business\/","title":{"rendered":"Speaker: Warren Denley &#8211; Email Marketing \u2013 The Secret Weapon To Grow Your Business"},"content":{"rendered":"<div id=\"attachment_791\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-791\" class=\"size-full wp-image-791\" src=\"https:\/\/2015.brisbane.wordcamp.org\/files\/2015\/05\/123703127-1103-026_N005_Cweb4x6.jpg\" alt=\"Warren Denley\" width=\"300\" height=\"300\" \/><p id=\"caption-attachment-791\" class=\"wp-caption-text\">Warren Denley<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">We have another speaker announcement for WordCamp Brisbane, Warren Denley will be talking about email marketing!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and keep them coming back to your site until they are ready to buy from you.<\/span><\/p>\n<p>You Need Email Marketing! Warren&#8217;s talk will cover:<\/p>\n<ul>\n<li>Selecting an email provider.<\/li>\n<li>Quick start guide to setting up your account and creating your first list.<\/li>\n<li>Creating your email template.<\/li>\n<li>Integrating your list with your site (collecting subscribers).<\/li>\n<li>Communicating with your list.<\/li>\n<li>Measuring, monitoring and improving your engagement.<\/li>\n<li>Case studies &#8211; what works and what doesn&#8217;t.<\/li>\n<li>Taking it further \u2013 segmentation and funnels.<\/li>\n<\/ul>\n<h3>Key Takeaways<\/h3>\n<ul>\n<li>Understanding of how to set up your email list.<\/li>\n<li>How to integrate your email list with your site.<\/li>\n<li>How to nurture your list to create more sales for your business.<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Working as a Business Analyst on technical projects for over 15 years, Warren has developed a knack for moulding available technologies into business solutions. As a WordPress Consultant, Warren has spoken at WordCamp Melbourne (Australia) and regularly speaks at WordPress Meetups in Melbourne (for which he is a co-organiser).<\/span><\/p>\n<p>When not creating websites or helping people with WordPress technical issues, Warren likes to test his physical endurance, having already completed the Oxfam 100km walk 3 times and Tough Mudder in 2014.<\/p>\n<p class=\"p1\">You can follow Warren on <a href=\"https:\/\/twitter.com\/WarrenDenley\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have another speaker announcement for WordCamp Brisbane, Warren Denley will be talking about email marketing! Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2015\/speaker-warren-denley-email-marketing-the-secret-weapon-to-grow-your-business\/\">Continue reading <span class=\"assistive-text\">Speaker: Warren Denley &#8211; Email Marketing \u2013 The Secret Weapon To Grow Your Business<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7929772,"featured_media":1036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Speaker: Warren Denley @WarrenDenley - Email Marketing \u2013 The Secret Weapon To Grow Your Business https:\/\/wp.me\/p5LFb3-g2","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12,5015],"tags":[],"class_list":["post-994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-speaker"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/123703127-1103-026_N005_Cweb4x6.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5LFb3-g2","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":524,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-helena-denley-leveraging-your-skills-moving-from-one-on-one-client-work-to-creating-your-first-online-course\/","url_meta":{"origin":994,"position":0},"title":"Speaker: Helena Denley &#8211; Leveraging Your Skills &#8211; Moving From One-On-One Client Work To Creating Your First Online Course","author":"Bronson Quick","date":"April 19, 2015","format":false,"excerpt":"We just keep bringing you awesome speakers! So here's another inspiring speaker, Helena Denley! Helena will be teaching you how to leverage your existing skills to create an online course. Are you a freelancer who is at\u00a0capacity with clients but aren't earning the income you would like to be? Are\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Helena-Denley.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":725,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-kate-duffy-how-to-get-visitors-marketing-tropical-north-queensland-with-us\/","url_meta":{"origin":994,"position":1},"title":"Speaker: Kate Duffy &#8211; How To Get Visitors Marketing Tropical North Queensland With Us","author":"Bronson Quick","date":"April 26, 2015","format":false,"excerpt":"We've got another great case study for WordCamp Brisbane! Kate Duffy will be giving you amazing insights into how advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being the most honest and effective form of tourism marketing today.\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Kate Duffy","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Kate-Duffy-200x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":482,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-selina-power-plugin-paradise\/","url_meta":{"origin":994,"position":2},"title":"Speaker: Selina Power &#8211; Plugin Paradise","author":"Bronson Quick","date":"April 17, 2015","format":false,"excerpt":"We've got yet another wonderful speaker for the WordCamp Brisbane 2015 lineup. Selina Power will be teaching you all about the \"power\" of WordPress plugins! Selina\u00a0will cover some of the best WordPress plugins that are designed to save time and help new bloggers to the seasoned developer. This\u00a0will be a\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Selina Power","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Selina-Power-259x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":864,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jo-grey-why-isnt-my-beautiful-website-enough\/","url_meta":{"origin":994,"position":3},"title":"Speaker: Jo Grey &#8211; Why Isn&#8217;t My Beautiful Website Enough?","author":"Bronson Quick","date":"May 6, 2015","format":false,"excerpt":"We're adding yet another fabulous speaker to our lineup for WordCamp Brisbane! Jo Grey will be teaching you why having a great looking website isn't enough. Jo will give you 3 tips to help web designers get the right content from clients\u00a0and soome easy-to-use sites designers can refer their clients\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":738,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-jamie-madden-wordpress-on-the-command-line-with-wp-cli\/","url_meta":{"origin":994,"position":4},"title":"Speaker: Jamie Madden &#8211; WordPress On The Command Line With WP-CLI","author":"Bronson Quick","date":"April 26, 2015","format":false,"excerpt":"What's that? You want MOAR speakers announcements! Sure thing! :) This speaker announcement is going to appeal to developers and command line junkies. Jamie Madden will be talking about using WP-CLI. Being able to build and maintain WordPress installations from the command line has many advantages. You can automate the\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"Jamie Madden","src":"https:\/\/i0.wp.com\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Jamie-Madden-230x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":636,"url":"https:\/\/brisbane.wordcamp.org\/2015\/speaker-tracey-porst-writing-and-design-for-successful-content-strategies-words-images-and-interaction\/","url_meta":{"origin":994,"position":5},"title":"Speaker: Tracey Porst &#8211; Writing and Design for Successful Content Strategies \u2013 Words, Images and Interaction","author":"Bronson Quick","date":"April 24, 2015","format":false,"excerpt":"For years we've been hearing the phrase, \"content is king\" but producing great content is definitely an acquired skill. Our next speaker, Tracey Porst will\u00a0give you industry insights into how you can prepare\u00a0an effective content strategy for your business and\/or your clients. Tracey Porst will be discussing her process for\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/brisbane.wordcamp.org\/2015\/category\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/tracey-porst.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/7929772"}],"replies":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/comments?post=994"}],"version-history":[{"count":3,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/994\/revisions"}],"predecessor-version":[{"id":1029,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/994\/revisions\/1029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media\/1036"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/categories?post=994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/tags?post=994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}