{"id":440,"date":"2015-04-16T09:07:04","date_gmt":"2015-04-15T23:07:04","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=440"},"modified":"2015-05-18T08:42:21","modified_gmt":"2015-05-17T22:42:21","slug":"woocommerce-case-study-coffeebeansdelivered-com-au","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2015\/session\/woocommerce-case-study-coffeebeansdelivered-com-au\/","title":{"rendered":"WooCommerce Case Study &#8211; coffeebeansdelivered.com.au"},"content":{"rendered":"<div id=\"attachment_444\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.coffeebeansdelivered.com.au\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-444\" class=\"wp-image-444 size-medium\" src=\"https:\/\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Jen-Jeavons-300x300.jpg\" alt=\"Jen-Jeavons\" width=\"300\" height=\"300\" srcset=\"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Jen-Jeavons.jpg 300w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Jen-Jeavons-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-444\" class=\"wp-caption-text\">Jen Jeavons<\/p><\/div>\n<p><a href=\"http:\/\/www.coffeebeansdelivered.com.au\/\">Coffee Beans Delivered<\/a> is Pixel Palace\u2019s very own eCommerce project. Conceived after years of building online stores for clients they thought it would be fun to put their money where their mouth is and try it for themselves. In the presentation Jen will cover the business concept and model, branding and design, SEO and WooCommerce set up and plugins plus tips and tricks they\u2019ve learnt along the way and unique insights from a client\/user perspective on running an online store that as developers you may not consider..<\/p>\n<p>In our presentation Jen will\u00a0cover:<\/p>\n<ul>\n<li>How they named the business for SEO purposes<\/li>\n<li>The business model<\/li>\n<li>The SEO techniques and results that have seen them perform exceptionally in search results.<\/li>\n<li>Branding and site design aesthetic (which has seen it featured on numerous design blogs).<\/li>\n<li>WooCommerce plugins and extensions we&#8217;re using (including follow up emails, cart messages etc).<\/li>\n<\/ul>\n<p>Jen Jeavons is the director of Brisbane based digital design studio \u2013 Pixel Palace. For more than a decade, Pixel Palace has been specialising in handcrafted custom online solutions. Jen heads up a small but crazy clever team from their Kelvin Grove office servicing a broad range of clients worldwide. Clients include well known local businesses such as Shingle Inn and reach as far as America with clients including high end LA fashion labels and celebrity stylist and Harpers Bazaar spokesperson Anita Patrickson. Pixel Palace specialises in custom WordPress sites and WooCommerce builds.<\/p>\n<p>You can follow <a href=\"https:\/\/twitter.com\/pixelpalace\">Jen on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coffee Beans Delivered is Pixel Palace\u2019s very own eCommerce project. Conceived after years of building online stores for clients they thought it would be fun to put their money where their mouth is and try it for themselves. In the &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2015\/session\/woocommerce-case-study-coffeebeansdelivered-com-au\/\">Continue reading <span class=\"assistive-text\">WooCommerce Case Study &#8211; coffeebeansdelivered.com.au<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14379994,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1432950300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[437],"footnotes":""},"session_track":[485820],"session_category":[],"class_list":["post-440","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-kindler-theatre-p421"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5LFb3-76","jetpack_likes_enabled":true,"session_date_time":{"date":"May 30, 2015","time":"11:45 am"},"session_speakers":[{"id":"437","slug":"jen-jeavens","name":"Jen Jeavens","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker\/jen-jeavens\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":6,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/440\/revisions"}],"predecessor-version":[{"id":1071,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/440\/revisions\/1071"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/437"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/pixelpalace"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=440"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}