{"id":711,"date":"2015-04-25T18:51:55","date_gmt":"2015-04-25T08:51:55","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=711"},"modified":"2015-05-08T16:14:31","modified_gmt":"2015-05-08T06:14:31","slug":"how-to-get-visitors-marketing-tropical-north-queensland-with-us","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2015\/session\/how-to-get-visitors-marketing-tropical-north-queensland-with-us\/","title":{"rendered":"How To Get Visitors Marketing Tropical North Queensland With Us"},"content":{"rendered":"<div id=\"attachment_721\" style=\"width: 210px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-721\" class=\"size-medium wp-image-721\" src=\"https:\/\/2015.brisbane.wordcamp.org\/files\/2015\/04\/Kate-Duffy-200x300.jpg\" alt=\"Kate Duffy\" width=\"200\" height=\"300\" srcset=\"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Kate-Duffy-200x300.jpg 200w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Kate-Duffy-683x1024.jpg 683w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Kate-Duffy-667x1000.jpg 667w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/04\/Kate-Duffy.jpg 1400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-721\" class=\"wp-caption-text\">Kate Duffy<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">Advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being the most honest and effective form of tourism marketing today. Kate&#8217;s talk will centre around\u00a0<a href=\"http:\/\/blog.tropicalnorthqueensland.org.au\/\">Tropical North Queensland<\/a>&#8216;s advocacy strategy and the role of their\u00a0new WordPress blog in their marketing endeavours.<\/span><\/p>\n<p class=\"p1\">Kate&#8217;s talk will cover the following topics:<\/p>\n<ul>\n<li class=\"p1\">The evolution of tourism marketing: From a controlled industry with a few small players to a more open, interactive and consumer driven market.<\/li>\n<li class=\"p1\">How things we all take for granted now-days such as mobile devices &amp; access to free WiFi change our expectations and interaction with the tourism industry\u00a0because millions of people can\u00a0share their experiences online.\u00a0This sharing (or advocacy) is at the core of TTNQ&#8217;s marketing strategy.<\/li>\n<li class=\"p1\">How Kate and her team use their WordPress blog as\u00a0a platform to\u00a0build a profile of their advocates and point consumers from their\u00a0social media channels and tell a deeper story about the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Far_North_Queensland\">FNQ<\/a> destination.<\/li>\n<\/ul>\n<p class=\"p1\">\u00a0You can follow Kate on <a href=\"https:\/\/twitter.com\/Kate_Duffy\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being the most honest and effective form of tourism marketing today. Kate&#8217;s talk will centre around\u00a0Tropical North Queensland&#8216;s advocacy strategy &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2015\/session\/how-to-get-visitors-marketing-tropical-north-queensland-with-us\/\">Continue reading <span class=\"assistive-text\">How To Get Visitors Marketing Tropical North Queensland With Us<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10080396,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1432959000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[709],"footnotes":""},"session_track":[485820],"session_category":[],"class_list":["post-711","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-kindler-theatre-p421"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5LFb3-bt","jetpack_likes_enabled":true,"session_date_time":{"date":"May 30, 2015","time":"2:10 pm"},"session_speakers":[{"id":"709","slug":"kate-duffy","name":"Kate Duffy","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker\/kate-duffy\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/711\/revisions"}],"predecessor-version":[{"id":724,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/711\/revisions\/724"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/709"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/kated"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=711"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=711"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}