{"id":861,"date":"2015-05-06T08:54:40","date_gmt":"2015-05-05T22:54:40","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=861"},"modified":"2015-05-15T10:55:01","modified_gmt":"2015-05-15T00:55:01","slug":"why-isnt-my-beautiful-website-enough","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2015\/session\/why-isnt-my-beautiful-website-enough\/","title":{"rendered":"Why Isn&#8217;t My Beautiful Website Enough?"},"content":{"rendered":"<div id=\"attachment_862\" style=\"width: 234px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-862\" class=\"size-medium wp-image-862\" src=\"https:\/\/2015.brisbane.wordcamp.org\/files\/2015\/05\/Jo-Grey-224x300.jpg\" alt=\"Jo Grey\" width=\"224\" height=\"300\" srcset=\"https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey-224x300.jpg 224w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey-765x1024.jpg 765w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey-747x1000.jpg 747w, https:\/\/brisbane.wordcamp.org\/2015\/files\/2015\/05\/Jo-Grey.jpg 1936w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><p id=\"caption-attachment-862\" class=\"wp-caption-text\">Jo Grey<\/p><\/div>\n<p>3 tips to help web designers get the right content from clients.\u00a0Some easy-to-use sites designers can refer their clients to, such as building infographics, images for their blogs, and topic ideas.<\/p>\n<p>Jo will cover some of the following topics during her presentation:<\/p>\n<ul>\n<li>Why a pretty website isn&#8217;t enough.<\/li>\n<li>Providing content slows the web designer down.<\/li>\n<li>Content generating ideas.<\/li>\n<li>Content moving with the times &#8211; not static.<\/li>\n<li>Clients start off strong, then fade when novelty of being a blogger fades.<\/li>\n<li>Strategies and tips to help clients manage their content<\/li>\n<li>Ways web designers can help get the right content the first time.<\/li>\n<li>Repurposing existing content.<\/li>\n<li>Engagement.<\/li>\n<li>Personality in content.<\/li>\n<li>Stories matter.<\/li>\n<\/ul>\n<p>Jo Grey has over 20 years of experience in marketing and communications. She is the director of a new corporate communications agency in Brisbane: <a href=\"http:\/\/www.cornerstonecommunications.com.au\/\" rel=\"nofollow\">Cornerstone Communications<\/a>. Jo and her team know that every brand has a story, and their job is to help you (or your clients) build a content strategy to tell that story.<\/p>\n<p>Content can be words, great infographics, videos, a blog, a digital magazine or ebook, or a short social media post. Whatever fits with your (or your clients&#8217; business) is what the team of hand-picked experts at Cornerstone Communications can do.<\/p>\n<p>Previously, Jo has managed the marketing, communications and media for a range of companies, including state government and tertiary education. In her spare time, Jo studies for her PhD in communications using video-conferencing, walks the dog and eats copious amounts of chocolate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 tips to help web designers get the right content from clients.\u00a0Some easy-to-use sites designers can refer their clients to, such as building infographics, images for their blogs, and topic ideas. Jo will cover some of the following topics during &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2015\/session\/why-isnt-my-beautiful-website-enough\/\">Continue reading <span class=\"assistive-text\">Why Isn&#8217;t My Beautiful Website Enough?<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14402444,"featured_media":862,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1433039100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[859],"footnotes":""},"session_track":[485820],"session_category":[],"class_list":["post-861","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-kindler-theatre-p421"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5LFb3-dT","jetpack_likes_enabled":true,"session_date_time":{"date":"May 31, 2015","time":"12:25 pm"},"session_speakers":[{"id":"859","slug":"jo-grey","name":"Jo Grey","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker\/jo-grey\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/861\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/861\/revisions\/887"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/859"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/cornerstonecomms"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media\/862"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=861"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=861"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}