{"id":983,"date":"2015-05-13T14:16:38","date_gmt":"2015-05-13T04:16:38","guid":{"rendered":"https:\/\/2015.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=983"},"modified":"2015-05-13T14:18:58","modified_gmt":"2015-05-13T04:18:58","slug":"email-marketing-the-secret-weapon-to-grow-your-business","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2015\/session\/email-marketing-the-secret-weapon-to-grow-your-business\/","title":{"rendered":"Email Marketing \u2013 The Secret Weapon To Grow Your Business"},"content":{"rendered":"<div id=\"attachment_791\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-791\" class=\"size-full wp-image-791\" src=\"https:\/\/2015.brisbane.wordcamp.org\/files\/2015\/05\/123703127-1103-026_N005_Cweb4x6.jpg\" alt=\"Warren Denley\" width=\"300\" height=\"300\" \/><p id=\"caption-attachment-791\" class=\"wp-caption-text\">Warren Denley<\/p><\/div>\n<p class=\"p1\"><span class=\"s1\">Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and keep them coming back to your site until they are ready to buy from you.<\/span><\/p>\n<p>You Need Email Marketing! Warren&#8217;s talk will cover:<\/p>\n<ul>\n<li>Selecting an email provider.<\/li>\n<li>Quick start guide to setting up your account and creating your first list.<\/li>\n<li>Creating your email template.<\/li>\n<li>Integrating your list with your site (collecting subscribers).<\/li>\n<li>Communicating with your list.<\/li>\n<li>Measuring, monitoring and improving your engagement.<\/li>\n<li>Case studies &#8211; what works and what doesn&#8217;t.<\/li>\n<li>Taking it further \u2013 segmentation and funnels.<\/li>\n<\/ul>\n<h3>Key Takeaways<\/h3>\n<ul>\n<li>Understanding of how to set up your email list.<\/li>\n<li>How to integrate your email list with your site.<\/li>\n<li>How to nurture your list to create more sales for your business.<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Working as a Business Analyst on technical projects for over 15 years, Warren has developed a knack for moulding available technologies into business solutions. As a WordPress Consultant, Warren has spoken at WordCamp Melbourne (Australia) and regularly speaks at WordPress Meetups in Melbourne (for which he is a co-organiser).<\/span><\/p>\n<p>When not creating websites or helping people with WordPress technical issues, Warren likes to test his physical endurance, having already completed the Oxfam 100km walk 3 times and Tough Mudder in 2014.<\/p>\n<p class=\"p1\">You can follow Warren on <a href=\"https:\/\/twitter.com\/WarrenDenley\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and keep them coming back to your &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2015\/session\/email-marketing-the-secret-weapon-to-grow-your-business\/\">Continue reading <span class=\"assistive-text\">Email Marketing \u2013 The Secret Weapon To Grow Your Business<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":314152,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1433047500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[992],"footnotes":""},"session_track":[485820],"session_category":[],"class_list":["post-983","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-kindler-theatre-p421"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5LFb3-fR","jetpack_likes_enabled":true,"session_date_time":{"date":"May 31, 2015","time":"2:45 pm"},"session_speakers":[{"id":"992","slug":"warren-denley","name":"Warren Denley","link":"https:\/\/brisbane.wordcamp.org\/2015\/speaker\/warren-denley\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":7,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/983\/revisions"}],"predecessor-version":[{"id":1024,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/983\/revisions\/1024"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/992"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/wdenley"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=983"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=983"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}