As WordPress developers, we should aim for a true user-first strategy to design and develop customised WordPress Installations, and not fall back on ‘premium’ themes, page builders, and one-size-fits-all approaches. So many times I have taken over WordPress websites that look like the original ‘developer’ just chucked the business description into a theme marketplace and bought the first theme on the list (cafe/gym/photographer etc). While this sort of thing can be great for a small business DIYers, it should not be too pervasive in the world of professional service providers.
Sarah will explore all of what she’s seen and show how we can design for what the end-user needs and how to setup the WordPress dashboard in a way which allows your client to manage their website easily using tools such as Advanced Custom Fields and theme frameworks such Genesis.