{"id":1521,"date":"2017-06-24T18:42:04","date_gmt":"2017-06-24T08:42:04","guid":{"rendered":"https:\/\/2017.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=1521"},"modified":"2018-08-14T13:50:16","modified_gmt":"2018-08-14T03:50:16","slug":"creating-compelling-content-that-cuts-through-the-clutter","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2017\/session\/creating-compelling-content-that-cuts-through-the-clutter\/","title":{"rendered":"Creating compelling content that cuts through the clutter"},"content":{"rendered":"<p>With the average attention span shorter than that of a goldfish, it\u2019s important we know how to cut through the cluttered social media space of today. Mel will show you how to create compelling and useful social media content that cuts through in a crowded market. In this session you will learn:<\/p>\n<ul>\n<li>how to get more customers to know, like and trust you<\/li>\n<li>how to create social media posts that will be liked, commented on and shared<\/li>\n<li>the three best ways to grab attention with your social media posts<\/li>\n<li>10 ways to re-purpose content<\/li>\n<li>the importance of authenticity<\/li>\n<li>why video is so important.<\/li>\n<\/ul>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Oq57pJOVYso?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the average attention span shorter than that of a goldfish, it\u2019s important we know how to cut through the cluttered social media space of today. Mel will show you how to create compelling and useful social media content that &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2017\/session\/creating-compelling-content-that-cuts-through-the-clutter\/\">Continue reading <span class=\"assistive-text\">Creating compelling content that cuts through the clutter<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14391695,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1500774300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1413],"footnotes":""},"session_track":[1102072],"session_category":[],"class_list":["post-1521","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-downstairs"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81MkM-ox","session_date_time":{"date":"July 23, 2017","time":"11:45 AM"},"session_speakers":[{"id":"1413","slug":"mel-kettle","name":"Mel Kettle","link":"https:\/\/brisbane.wordcamp.org\/2017\/news\/speaker\/mel-kettle\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/14391695"}],"version-history":[{"count":5,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1521\/revisions"}],"predecessor-version":[{"id":2573,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1521\/revisions\/2573"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1413"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1521"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1521"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}