{"id":1983,"date":"2017-07-04T15:45:47","date_gmt":"2017-07-04T05:45:47","guid":{"rendered":"https:\/\/2017.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=1983"},"modified":"2018-08-14T13:39:43","modified_gmt":"2018-08-14T03:39:43","slug":"google-analytics-your-secret-weapon-for-conversion-focused-websites","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2017\/session\/google-analytics-your-secret-weapon-for-conversion-focused-websites\/","title":{"rendered":"Google Analytics: Your Secret Weapon For Conversion Focused Websites"},"content":{"rendered":"<p>In this talk, Paula and Mel will demonstrate the power of Google Analytics to win clients, and help you add value to your website projects, including:<\/p>\n<ul>\n<li>How to produce reports that you can give to clients<\/li>\n<li>The importance of conversion tracking &amp; how to setup<\/li>\n<li>Lighting \u201cHow to\u201d guide for Google Tag Manager<\/li>\n<li>Using Google Analytics data in web pitches<\/li>\n<li>Using Google Analytics to influence web design &amp; development<\/li>\n<\/ul>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/R_JLgh31Gjg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this talk, Paula and Mel will demonstrate the power of Google Analytics to win clients, and help you add value to your website projects, including: How to produce reports that you can give to clients The importance of conversion &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2017\/session\/google-analytics-your-secret-weapon-for-conversion-focused-websites\/\">Continue reading <span class=\"assistive-text\">Google Analytics: Your Secret Weapon For Conversion Focused Websites<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6138742,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1500702900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1488,1490],"footnotes":""},"session_track":[1102072],"session_category":[],"class_list":["post-1983","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-downstairs"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81MkM-vZ","session_date_time":{"date":"July 22, 2017","time":"3:55 PM"},"session_speakers":[{"id":"1488","slug":"paula-glynn","name":"Paula Glynn","link":"https:\/\/brisbane.wordcamp.org\/2017\/news\/speaker\/paula-glynn\/"},{"id":"1490","slug":"melinda-samson","name":"Melinda Samson","link":"https:\/\/brisbane.wordcamp.org\/2017\/news\/speaker\/melinda-samson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1983\/revisions"}],"predecessor-version":[{"id":2551,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1983\/revisions\/2551"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1488"},{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1490"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/dfhectik"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1983"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1983"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}