{"id":1037,"date":"2018-10-15T17:35:39","date_gmt":"2018-10-15T07:35:39","guid":{"rendered":"https:\/\/2018.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=1037"},"modified":"2018-11-05T14:53:36","modified_gmt":"2018-11-05T04:53:36","slug":"10-ways-you-can-improve-your-website-copy-to-drive-more-conversions","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2018\/session\/10-ways-you-can-improve-your-website-copy-to-drive-more-conversions\/","title":{"rendered":"10 Ways You Can Improve Your Website Copy To Drive More Conversions"},"content":{"rendered":"<p>Kate will be talking us through 10 key ways you can create conversational copy that sells with our shouting and persuades without being pushy.<\/p>\n<p>We all know the deal, you\u2019ve built a beautiful WordPress website, but now you need to replace that lorem ipsum with compelling, engaging, highly converting copy.<br \/>\nBut if writing isn\u2019t your strong point where do you start? And if the copy you have isn\u2019t cutting it, what changes should you make?<\/p>\n<p><a href=\"https:\/\/2018.brisbane.wordcamp.org\/files\/2018\/10\/Kate-Toon-10-steps-to-improve-designed.pdf\">Slides: Kate Toon &#8211; 10 Ways You Can Improve Your Website Copy To Drive More Conversions<\/a><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rVUEVriJE5k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kate will be talking us through 10 key ways you can create conversational copy that sells with our shouting and persuades without being pushy. We all know the deal, you\u2019ve built a beautiful WordPress website, but now you need to &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2018\/session\/10-ways-you-can-improve-your-website-copy-to-drive-more-conversions\/\">Continue reading <span class=\"assistive-text\">10 Ways You Can Improve Your Website Copy To Drive More Conversions<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14133131,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1540603800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[869],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-1037","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa5Id6-gJ","jetpack_likes_enabled":true,"session_date_time":{"date":"October 27, 2018","time":"11:30 am"},"session_speakers":[{"id":"869","slug":"kate-toon","name":"Kate Toon","link":"https:\/\/brisbane.wordcamp.org\/2018\/speaker\/kate-toon\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/14133131"}],"version-history":[{"count":5,"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1037\/revisions"}],"predecessor-version":[{"id":1512,"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1037\/revisions\/1512"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/869"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1037"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}