{"id":5956,"date":"2019-08-28T12:34:20","date_gmt":"2019-08-28T02:34:20","guid":{"rendered":"https:\/\/2019.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=5956"},"modified":"2019-08-31T15:17:23","modified_gmt":"2019-08-31T05:17:23","slug":"how-to-create-a-lean-mean-lead-generating-machine-using-marketing-automation-and-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2019\/session\/how-to-create-a-lean-mean-lead-generating-machine-using-marketing-automation-and-wordpress\/","title":{"rendered":"How to create a lean mean lead generating machine using marketing automation and WordPress"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nDQJRhG7fWc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress now accounts for over 33% of the web, and so any serious martech SaaS needs to integrate with it. This means there are now 50,000+ plugins to choose from to do practically anything, with WordPress acting as the ultimate integration hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is that at the end the presentation the audience will walk away understanding how leads can be generated and with an actionable &#8220;recipe&#8221; to help turn their websites into &#8220;lean mean lead generating machines\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-wordcamp-brisbane-2019\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/2019.brisbane.wordcamp.org\/speaker\/robert-li\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>WordPress now accounts for over 33% of the web, and so any serious martech SaaS needs to integrate with it. This means there are now 50,000+ plugins to choose from to do practically anything, with WordPress acting as the ultimate &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2019\/session\/how-to-create-a-lean-mean-lead-generating-machine-using-marketing-automation-and-wordpress\/\">Continue reading <span class=\"assistive-text\">How to create a lean mean lead generating machine using marketing automation and WordPress<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":148148,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1566699300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5957],"footnotes":""},"session_track":[1287474],"session_category":[],"class_list":["post-5956","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-smaller-room-room-401"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paNZQR-1y4","jetpack_likes_enabled":true,"session_date_time":{"date":"August 25, 2019","time":"12:15 PM"},"session_speakers":[{"id":"5957","slug":"robert-li","name":"Robert Li","link":"https:\/\/brisbane.wordcamp.org\/2019\/speaker\/robert-li\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/5956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/148148"}],"version-history":[{"count":2,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/5956\/revisions"}],"predecessor-version":[{"id":6019,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/5956\/revisions\/6019"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/5957"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=5956"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=5956"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=5956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}