{"id":712,"date":"2019-06-25T09:49:22","date_gmt":"2019-06-24T23:49:22","guid":{"rendered":"https:\/\/2019.brisbane.wordcamp.org\/?post_type=wcb_session&#038;p=712"},"modified":"2019-08-31T15:09:34","modified_gmt":"2019-08-31T05:09:34","slug":"why-no-one-is-reading-your-blog-posts-and-how-to-change-that","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2019\/session\/why-no-one-is-reading-your-blog-posts-and-how-to-change-that\/","title":{"rendered":"Why no one is reading your blog posts (and how to change that)"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8bAUqnmrArA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>We all know creating engaging content is THE number one way to build trust and authority for any brand. Writing awesome blogs establishes you as a credible expert, helps you build a steady flow of WordPress clients and gives you the opportunity to educate and help your customers.<br>But most blogs written these days need some serious love. With as many 10 million blog posts are published a day, it\u2019s vital your content is rubbed and scrubbed into perfect shape. In my presentation, I\u2019ll show you to build your brand and boost your website\u2019s profile with some seriously shareable content.<\/p>\n\n\n\n<p>In this talk I\u2019ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understanding long tail keywords and searcher intent<\/li><li>Featured snippets and scoring position zero<\/li><li>Formatting, length and readability<\/li><li>Controversy, objectivity and legality<\/li><li>Writing for humans<\/li><li>Optimising for the Google Beast<\/li><li>The importance of E-A-T<\/li><li>Capitalising on conversational search<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-wordcamp-brisbane-2019\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/2019.brisbane.wordcamp.org\/speaker\/kate-toon\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We all know creating engaging content is THE number one way to build trust and authority for any brand. Writing awesome blogs establishes you as a credible expert, helps you build a steady flow of WordPress clients and gives you &hellip; <a href=\"https:\/\/brisbane.wordcamp.org\/2019\/session\/why-no-one-is-reading-your-blog-posts-and-how-to-change-that\/\">Continue reading <span class=\"assistive-text\">Why no one is reading your blog posts (and how to change that)<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":16352103,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1566626100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[710],"footnotes":""},"session_track":[1287473],"session_category":[1287480],"class_list":["post-712","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-large-room-room-411","wcb_session_category-content-seo"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paNZQR-bu","jetpack_likes_enabled":true,"session_date_time":{"date":"August 24, 2019","time":"3:55 PM"},"session_speakers":[{"id":"710","slug":"kate-toon","name":"Kate Toon","link":"https:\/\/brisbane.wordcamp.org\/2019\/speaker\/kate-toon\/"}],"session_cats_rendered":"Content\/ SEO","_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/16352103"}],"version-history":[{"count":5,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/712\/revisions"}],"predecessor-version":[{"id":6005,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/712\/revisions\/6005"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/710"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=712"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}