Sat, 14 Jun 2025 10:00
Level: Intermediate
Track: Developer
This talk is for developers who want to move beyond “just making it work”, developers who want to think like architects, and developers who want to grow into agencies. I’ve built hundreds of sites across the nonprofit space. And what I’ve learned is this: sustainable outcomes don’t come from just working faster, or even smarter – They come from doing both! By designing systems that reduce technical debt, empower content creators, and still leave room for creativity. This is what a sustainable system looks like.
I’ll share key moments that shaped how I approach WordPress today. From one-off themes and page builders to reusable blocks, content logic, and shared product thinking, I’ll show you how I shifted from developer to system architect – and how you can too.
Presentation goal & learning objectives
Attendees will:
– Understand the traits of a system that scales beyond the initial launch
– Learn patterns using ACF, post types, and merge logic
– Identify early signs of technical debt before writing code
– Gain language to explain system thinking to clients or stakeholders
Presentation audience
Intermediate to experienced WordPress developers, especially freelancers or solo devs looking to scale up their thinking, or agency developers responsible for architecture.