Sun, 15 Jun 2025 15:00
Level: Intermediate
Track: Business / Development
Presentation summary
“In this talk, I’ll break down the real-world lessons I’ve learned from building and scaling multiple WooCommerce plugins into thriving, long-term businesses. From finding “painkiller” plugin ideas to building customer-driven roadmaps and shipping with small, scrappy teams — this session gives a behind-the-scenes look at what it takes to build products store owners actually love (and keep paying for).
Presentation goal & learning objectives
Whether you’re a solo dev, part of a plugin shop, or just Woo-curious, you’ll leave with practical strategies for building sustainable plugin businesses.
Attendees will learn:
- How to identify plugin ideas that solve real pain points
- Common reasons Woo plugins fail — and how to avoid them
- Strategies for onboarding, support, and customer feedback that fuel product growth
- Lightweight marketing approaches that work for technical founders
- Development practices that balance flexibility and long-term maintainability
- The goal is to help developers think like product builders, not just coders — and inspire more sustainable, user-first plugin businesses in the WooCommerce space.”
Presentation audience
This talk is for developers, indie plugin creators, and small teams working in the WooCommerce ecosystem. It’s also helpful for freelancers thinking about productising services, or entrepreneurs curious about building recurring revenue through WordPress plugins.