Discoverability vs. Monetisation: Pros and Cons of the WordPress Plugin Repo

Luke Carbis

Sun, 15 Jun 2025 11:15
Level: Beginner
Track: Developer


Presentation summary

The WordPress Plugin Repository provides a platform for developers to showcase their work to a broad audience. However, it enforces specific guidelines that can influence monetisation strategies. This session will delve into the premium monetisation options permitted within the repository, highlight those that aren’t, and examine how your premium implementation can impact your product’s discoverability.

Presentation goal & learning objectives

Insight into what is or isn’t permitted in the plugin repo, in terms of premium plugin upsells. Attendees will have a better understanding on how to best implement a monetisation strategy for their product.

Presentation audience

Plugin authors / product people