Sat, 14 Jun 2025 10:00
Level: All
Track: Designer
Your website is often the first impression your business makes—and if it’s not converting, it might be a design issue (not a traffic one). In this practical, no-fluff presentation, Haley Brown shares the five most common design mistakes self-taught web designers and small biz owners make—and how to fix them fast.
You’ll learn how to simplify your homepage for instant clarity, choose fonts that actually work, use white space like a pro, fix confusing buttons, and build a consistent colour palette (without needing an art degree). Whether you’ve been designing websites for years or just fell into it accidentally, you’ll walk away with simple, actionable tweaks that make your site look more polished, more professional—and more profitable.
This isn’t about a total rebrand or redesign. It’s about learning how to see your site like a designer—and make smarter design choices that build trust, boost conversions, and showcase your work in the best possible light.
Presentation goal & learning objectives
By the end of the session, attendees will be able to:
✅ Identify 5 of the most common visual design mistakes holding their websites back from looking polished and professional
✅ Simplify their homepage layout for instant clarity and stronger first impressions
✅ Choose and pair fonts that improve readability and reinforce brand personality
✅ Use white space intentionally to improve flow, reduce overwhelm, and guide the viewer’s eye
✅ Design clearer, more effective call-to-action buttons that increase engagement
✅ Create and apply a consistent colour palette using just three colours—primary, accent, and neutral
✅ Understand how small visual tweaks can improve usability, trust, and conversion—without a full redesign
Presentation audience
Developers, VA’s, Self taught designers, Non designer website builders