Level: Beginner
Track: Business
đșYouTube
Many web designers are told that SEO is all about âadding keywordsââbut in reality, thatâs just the tip of the iceberg. If youâre building beautiful WordPress sites but theyâre vanishing into the Google abyss, itâs time to level up your SEO game beyond the basics.
This session will unpack the three core pillars of SEO that every web designer should understand:
đ Technical SEO â How speed, structure, and crawlability affect your rankings
đ Content â How to format and write content that serves both users and search engines
đ Authority â Why off-page trust signals matter more than ever
Youâll learn how to spot SEO red flags before launch, structure your sites for maximum visibility, and support clients with smarter strategies (whether you DIY or refer it out). If you want your sites to rank and convertâwithout becoming a full-time SEOâthis session is for you.
Presentation summary
– Educate designers on the full scope of SEO beyond just keywords
– Provide a clear framework (technical, content, authority) they can remember and apply
– Help attendees spot and avoid common SEO issues in their design process
Presentation goal & learning objectives
– Educate designers on the full scope of SEO beyond just keywords
– Provide a clear framework (technical, content, authority) they can remember and apply
– Help attendees spot and avoid common SEO issues in their design process