Sat, 14 Jun 2025 12:15
Level: Advanced
Track: Business
As developers, we love talking tech, but our clients usually don’t. This session is all about learning to bridge that gap on how to clearly communicate the value of WordPress solutions without overwhelming your client with jargon. I’ll share real strategies I’ve used running a dev business to turn confusing features into clear benefits, and ultimately close better-fit projects with smoother delivery. I’ll be providing this from a business owner perspective and a dev perspective
Presentation goal & learning objectives
– How to translate technical features into business outcomes
– How to ask better discovery questions that identify and uncover client pain points
– How to build trust and avoid overexplaining
– How to position themselves as an expert in their domain, not just a “coder”
Presentation audience
Freelancers, developers, and digital agencies who struggle to “translate” their technical offerings into language clients actually understand and buy into