You’ve nailed your SEO. Your analytics are dancing. But visitors land… and bounce. What gives?
In this irreverent, data-backed deep-dive, Dr. Anna Harrison—digital brand therapist and creator of the ADORE Process™—exposes why your beautifully built WordPress site might be repelling more than it’s converting. Think UX meets dating advice, with less ghosting and more commitment.
Using real-world diagnostics, behavioral insights, and marketing psychology, Anna breaks down the six emotional “moments of truth” that decide whether your visitor swipes right—or runs. You’ll leave with a practical framework to fix leaks in your funnel, win trust fast, and turn your site into a high-converting, emotionally resonant brand experience.
Expect laughs, real talk, and a toolkit you’ll actually use.
Presentation Goal
To help WordPress developers, designers, and business owners understand how to dramatically increase conversion rates by aligning their digital experience with the emotional stages of customer decision-making—using the ADORE Process™.
Learning Objectives
Understand the six emotional checkpoints that drive user trust and action on your website.
Identify why visitors disengage—even when traffic is high and the site looks great.
Learn how to diagnose “conversion leaks” using behavioral insights and customer-centric design.
Apply the ADORE Process™ to craft brand experiences that build trust and loyalty from the first click.
Discover how to create emotionally resonant page layouts, CTAs, and copy—without a copywriter.
Take away a repeatable framework to optimise WordPress sites for long-term brand growth (not just short-term clicks).
Presentation audience
This talk is designed for:
WordPress Developers who build beautiful, functional sites but want to understand why clients still struggle with conversions.
Designers and UX Specialists looking to add a behavioral layer to their design thinking.
Freelancers & Agencies who need a framework to explain the why behind their design decisions—and upsell smarter site strategy.
Marketing-Minded Site Owners who want more than pageviews—they want customer action, loyalty, and ROI.
Plugin Creators & Theme Builders seeking insight into the psychological triggers that make users love—or abandon—their product.
Whether you’re a seasoned pro or a curious newbie, if you’ve ever built a WordPress site and wondered, “Why aren’t they buying?”—this talk is your answer.