Sun, 15 Jun 2025 11:15
Level: Intermediate
Track: Business
The 1,000 Visitor Mindset (3 min)
What kind of traffic matters? The difference between vanity traffic vs. qualified traffic. Goal: Get the right 1,000 people.
Build a Foundation That’s Google-Friendly (8 min)
Install RankMath or Yoast SEO (show setup) Demo: Optimize homepage title, meta, and structure. Create an XML sitemap + connect to Google Search Console.
Content That Brings People In (10 min)
Show a simple blog strategy (3 core posts to start): 1 educational / how-to post 1 listicle or tools roundup 1 story-based or case study post Demo: Use ChatGPT or another AI tool to speed up outline creation (but customize it!). Use a content calendar plugin or Trello-style board for planning.
Quick Wins with Social Sharing (5 min)
Demo: Install Social Sharing Plugins (like ShareThis or Sassy Social Share). Create 1 Canva graphic + share to LinkedIn, Instagram, or Pinterest. Mention repurposing content (1 blog = 5 micro-posts).
Capture & Re-engage Visitors (4 min)
Demo: Install FluentCRM or Mailchimp plugin. Create a simple pop-up or inline email form with a lead magnet idea. Show how email traffic supports your growth.
Bonus: Use Analytics to Double Down (3 min)
Demo: Install Site Kit by Google plugin. Show traffic stats from a dummy or demo site. Identify top-performing content and build from there.
Presentation goal & learning objectives
This session provides a step-by-step, actionable strategy for driving your first 1,000 visitors to a new WordPress site. Designed for business owners and marketers, the talk covers essential tools, foundational SEO setup, effective content creation, and simple promotion tactics. Live demonstrations will show exactly how to implement each step using free or low-cost WordPress plugins and tools.
Learning Goals:
- By the end of this session, attendees will be able to:
- Set up a WordPress site for SEO and visibility
- Create content that attracts their target audience
- Use simple tools to promote content and generate traffic
- Track performance and build on what works Start collecting leads and re-engaging visitors via email
Presentation audience
Small business owners including ecommerce business owners