{"id":1375,"date":"2025-05-08T15:51:50","date_gmt":"2025-05-08T05:51:50","guid":{"rendered":"https:\/\/brisbane.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1375"},"modified":"2025-06-23T23:24:38","modified_gmt":"2025-06-23T13:24:38","slug":"session-tech-without-jargon","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2025\/session\/session-tech-without-jargon\/","title":{"rendered":"Explaining Tech Without the Jargon: How to WordPress Solutions to Non-Technical Clients"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>Level<\/strong>: Advanced<br><strong>Track<\/strong>: Business<br><a href=\"https:\/\/youtu.be\/8DjWZIrJjIY\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\ud83d\udcfaYouTube<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>As developers, we love talking tech, but our clients usually don\u2019t. This session is all about learning to bridge that gap on how to clearly communicate the value of WordPress solutions without overwhelming your client with jargon. I\u2019ll share real strategies I\u2019ve used running a dev business to turn confusing features into clear benefits, and ultimately close better-fit projects with smoother delivery. I&#8217;ll be providing this from a business owner perspective and a dev perspective<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Presentation goal &amp; learning objectives<\/strong><\/h2>\n\n\n\n<p>&#8211; How to translate technical features into business outcomes<br>&#8211; How to ask better discovery questions that identify and uncover client pain points<br>&#8211; How to build trust and avoid overexplaining<br>&#8211; How to position themselves as an expert in their domain, not just a \u201ccoder\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Presentation audience<\/strong><\/h2>\n\n\n\n<p>Freelancers, developers, and digital agencies who struggle to \u201ctranslate\u201d their technical offerings into language clients actually understand and buy into<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Level: AdvancedTrack: Business\ud83d\udcfaYouTube As developers, we love talking tech, but our clients usually don\u2019t. This session is all about learning to bridge that gap on how to clearly communicate the value of WordPress solutions without overwhelming your client with jargon. I\u2019ll share real strategies I\u2019ve used running a dev business to turn confusing features into [&hellip;]<\/p>\n","protected":false},"author":15056913,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1372],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-1375","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1372","slug":"samuel-hawley","name":"Samuel Hawley","link":"https:\/\/brisbane.wordcamp.org\/2025\/speaker\/samuel-hawley\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/15056913"}],"version-history":[{"count":4,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1375\/revisions"}],"predecessor-version":[{"id":1980,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1375\/revisions\/1980"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1372"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1375"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}