{"id":1396,"date":"2025-05-08T16:21:17","date_gmt":"2025-05-08T06:21:17","guid":{"rendered":"https:\/\/brisbane.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1396"},"modified":"2025-06-25T15:30:11","modified_gmt":"2025-06-25T05:30:11","slug":"session-seo-strategies","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2025\/session\/session-seo-strategies\/","title":{"rendered":"From Chaos to Control: SEO Strategies Web Designers Can Actually Use"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>Level<\/strong>: Beginner<br><strong>Track<\/strong>: Business<br>\ud83d\udcfa<a href=\"https:\/\/youtu.be\/3nvWo_PC6ow\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Many web designers are told that SEO is all about \u201cadding keywords\u201d\u2014but in reality, that\u2019s just the tip of the iceberg. If you\u2019re building beautiful WordPress sites but they\u2019re vanishing into the Google abyss, it\u2019s time to level up your SEO game beyond the basics.<br>This session will unpack the three core pillars of SEO that every web designer should understand:<br>\ud83c\udf10 Technical SEO \u2013 How speed, structure, and crawlability affect your rankings<br>\ud83d\udcdd Content \u2013 How to format and write content that serves both users and search engines<br>\ud83c\udf1f Authority \u2013 Why off-page trust signals matter more than ever<br>You\u2019ll learn how to spot SEO red flags before launch, structure your sites for maximum visibility, and support clients with smarter strategies (whether you DIY or refer it out). If you want your sites to rank and convert\u2014without becoming a full-time SEO\u2014this session is for you.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Presentation summary<\/strong><\/h2>\n\n\n\n<p>&#8211; Educate designers on the full scope of SEO beyond just keywords<br>&#8211; Provide a clear framework (technical, content, authority) they can remember and apply<br>&#8211; Help attendees spot and avoid common SEO issues in their design process<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Presentation goal &amp; learning objectives<\/strong><\/h2>\n\n\n\n<p>&#8211; Educate designers on the full scope of SEO beyond just keywords<br>&#8211; Provide a clear framework (technical, content, authority) they can remember and apply<br>&#8211; Help attendees spot and avoid common SEO issues in their design process<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Level: BeginnerTrack: Business\ud83d\udcfaYouTube Many web designers are told that SEO is all about \u201cadding keywords\u201d\u2014but in reality, that\u2019s just the tip of the iceberg. If you\u2019re building beautiful WordPress sites but they\u2019re vanishing into the Google abyss, it\u2019s time to level up your SEO game beyond the basics.This session will unpack the three core pillars [&hellip;]<\/p>\n","protected":false},"author":15056913,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1749877200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1393],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-1396","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"14 June 2025","time":"3:00 pm"},"session_speakers":[{"id":"1393","slug":"jj-purton-jones","name":"JJ Purton Jones","link":"https:\/\/brisbane.wordcamp.org\/2025\/speaker\/jj-purton-jones\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/15056913"}],"version-history":[{"count":2,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1396\/revisions"}],"predecessor-version":[{"id":1990,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1396\/revisions\/1990"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1393"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1396"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1396"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}