{"id":1583,"date":"2025-05-20T00:19:13","date_gmt":"2025-05-19T14:19:13","guid":{"rendered":"https:\/\/brisbane.wordcamp.org\/2025\/?post_type=wcb_session&p=1583"},"modified":"2025-06-26T13:06:38","modified_gmt":"2025-06-26T03:06:38","slug":"worst-date","status":"publish","type":"wcb_session","link":"https:\/\/brisbane.wordcamp.org\/2025\/session\/worst-date\/","title":{"rendered":"Worst First Date Ever: Why Your WordPress Site Ghosts Its Visitors"},"content":{"rendered":"\n
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Level: All<\/em>
Track: Human
\u00a0\ud83d\udcfaYouTube<\/a><\/p>\n\n\n\n

\n\n\n\n

You\u2019ve nailed your SEO. Your analytics are dancing. But visitors land… and bounce. What gives?<\/p>\n\n\n\n

In this irreverent, data-backed deep-dive, Dr. Anna Harrison\u2014digital brand therapist and creator of the ADORE Process\u2122\u2014exposes why your beautifully built WordPress site might be repelling more than it\u2019s converting. Think UX meets dating advice, with less ghosting and more commitment.<\/p>\n\n\n\n

Using real-world diagnostics, behavioral insights, and marketing psychology, Anna breaks down the six emotional \u201cmoments of truth\u201d that decide whether your visitor swipes right\u2014or runs. You\u2019ll leave with a practical framework to fix leaks in your funnel, win trust fast, and turn your site into a high-converting, emotionally resonant brand experience.<\/p>\n\n\n\n

Expect laughs, real talk, and a toolkit you\u2019ll actually use.<\/p>\n\n\n\n

Presentation Goal<\/h2>\n\n\n\n

To help WordPress developers, designers, and business owners understand how to dramatically increase conversion rates by aligning their digital experience with the emotional stages of customer decision-making\u2014using the ADORE Process\u2122.<\/p>\n\n\n\n

Learning Objectives<\/h2>\n\n\n\n

Understand the six emotional checkpoints that drive user trust and action on your website.
Identify why visitors disengage\u2014even when traffic is high and the site looks great.
Learn how to diagnose \u201cconversion leaks\u201d using behavioral insights and customer-centric design.
Apply the ADORE Process\u2122 to craft brand experiences that build trust and loyalty from the first click.
Discover how to create emotionally resonant page layouts, CTAs, and copy\u2014without a copywriter.
Take away a repeatable framework to optimise WordPress sites for long-term brand growth (not just short-term clicks).<\/p>\n\n\n\n

Presentation audience<\/strong><\/h2>\n\n\n\n

This talk is designed for:<\/p>\n\n\n\n

WordPress Developers who build beautiful, functional sites but want to understand why clients still struggle with conversions.<\/p>\n\n\n\n

Designers and UX Specialists looking to add a behavioral layer to their design thinking.<\/p>\n\n\n\n

Freelancers & Agencies who need a framework to explain the why behind their design decisions\u2014and upsell smarter site strategy.<\/p>\n\n\n\n

Marketing-Minded Site Owners who want more than pageviews\u2014they want customer action, loyalty, and ROI.<\/p>\n\n\n\n

Plugin Creators & Theme Builders seeking insight into the psychological triggers that make users love\u2014or abandon\u2014their product.<\/p>\n\n\n\n

Whether you’re a seasoned pro or a curious newbie, if you\u2019ve ever built a WordPress site and wondered, \u201cWhy aren\u2019t they buying?\u201d\u2014this talk is your answer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Level: AllTrack: Human\u00a0\ud83d\udcfaYouTube You\u2019ve nailed your SEO. Your analytics are dancing. But visitors land… and bounce. What gives? In this irreverent, data-backed deep-dive, Dr. Anna Harrison\u2014digital brand therapist and creator of the ADORE Process\u2122\u2014exposes why your beautifully built WordPress site might be repelling more than it\u2019s converting. Think UX meets dating advice, with less ghosting […]<\/p>\n","protected":false},"author":15048117,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1575],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-1583","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1575","slug":"anna-harrison","name":"Anna Harrison","link":"https:\/\/brisbane.wordcamp.org\/2025\/speaker\/anna-harrison\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/15048117"}],"version-history":[{"count":2,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1583\/revisions"}],"predecessor-version":[{"id":1994,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1583\/revisions\/1994"}],"speakers":[{"embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1575"}],"wp:attachment":[{"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1583"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brisbane.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}