Dan Petrovic

More often than not, if you announce an SEO speaker for a tech event, attendees might not get excited. However, we only deliver the best speakers around, so we’ve locked in Australia’s #1 SEO expert! Dan is a not only the #1 SEO in Australia, he’s also a worldwide SEO industry leader, innovator, science geek, father and an amazing business man!

Dan will be giving a talk on Creative SEO tactics that go well beyond the usual technical SEO, keyword selection and link building. Dan will provide a practical session with actionable takeaways and is sure to inspire new ideas.

Dan talks will cover the following topics:

• Inside the Matrix: Tracking Google’s Algorithm.
• Guerrilla SEO: Outrageously different tactics.
• Big Stuff: Dealing with large scale research.
• Link Building is for Suckers: There’s a better way!

Dan Petrovic is Australia’s best-known name in the field of search engine optimisation and the director of DEJAN. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Outside his day job Dan’s interests are in the field of science, education, research, technology, electronic music and futurism. The best way to connect with Dan is through Google+.

You can follow Dan on Twitter.

———-

More details and photos: http://dejanseo.com.au/dan-petrovic/

See this and other great talks

GET TICKETS NOW!

Nicki Mckay

Nicki & Anna initially started ROOOAR magazine as a just for fun experiment to promote their own businesses by speaking directly to their target audience. Now into the start of their second year, the magazine has taken a mind of it’s own, with a thriving community, regular in person & online events and distribution on the Virgin Airlines inflight entertainment network.

During the talk Nicki will discuss the process of how they started the magazine, the technology they used, how they experienced high organic growth and how they continue to maintain the magazine whilst still running their separate full time businesses.

Nicki’s talk will cover the following:

• Why they started a digital magazine.

• Secrets to collaboration.

• Implementation.

• Growth.

• Maintenance.

• Monetisation.

Nicki Mckay is a wander lusting, garden loving Brisbane based creative. A freelance web designer, front-end developer, blogger, digital strategist and co-founder of ROOOAR magazine – a digital magazine for female entrepreneurs.

With over a decade of experience in the industry, Nicki has helped hundreds of clients bring their online vision to life. She has a passion for helping people not only build their online brand, but also help them to maintain sustainable businesses.

You can follow Nicki on Twitter.

See this and other great talks

GET TICKETS NOW!

Tracey Porst

For years we’ve been hearing the phrase, “content is king” but producing great content is definitely an acquired skill. Our next speaker, Tracey Porst will give you industry insights into how you can prepare an effective content strategy for your business and/or your clients.

Tracey Porst will be discussing her process for designing, writing, producing and delivering interesting and engaging content for clients and target audiences, regardless of industry or development platform. 

Good content strategy focuses on planning, designing, producing, delivery, and organisation of content that is of interest to the target audience and creates a positive experience of the brand. Good content doesn’t just include the right words and images on a website, but also the interactive elements used. Ensuring your sites have useful and usable content, that’s well structured and is easily found is vital to improving the user experience of a website. 

Tracey will address sourcing and curating good content for not just websites, but also other digital marketing activities such as email newsletters, blogs and social media.

She’ll discuss how writing well for the web is more important than ever and words and well-chosen images contribute to the overall perception of a business.  How choosing the right image does speak a thousand words, as does typography, colour palettes and how the user interface supports the presentation and delivery of the message.

Tracey’s professional background is in digital media design and production.This includes many years designing and developing online and digital media, including using content management systems and other cross platform interactive experiences. Today, this includes content and digital media strategy development and user-centered design for engagement.

The healthcare technology space is of particular interest to Tracey and she is very active in this community in Brisbane, especially as a co-organiser of a successful and rapidly expanding meet up group called Healthtech Innovation QLD (http://www.meetup.com/Healthtech-Queensland-Meetup/events/220964056/) which has grown exponentially since it began in October last year.  

Tracey has managed and delivered content for international brands as well as small, local clients and her talk will cover some case studies in:

• Corporate communications – online, brand establishment and management, copywriting, visual communications.
• Instructional videos – motion graphics, combined with voice-over and video content.
• Information graphics – visual communication of complex data and concepts.
• Website advancement – design, build, content strategies and maintenance.
• User experience design – engagement, task focused outcomes, GUI design.
• Creative direction and brand management – guidance on target audience perception, branding guidance, social media etc.

You can follow Tracey on Twitter.

www.bespokeinteractive.com.au

See this and other great talks

GET TICKETS NOW!

Wil Brown

Are you a master of themes? Are you ready to take the leap and start making your very first WordPress plugin? Well Wil Brown has the perfect talk for you. Wil will be teaching you how to code up your first custom WordPress plugin and he’ll even be teaching you how to get it on WordPress.org!

Wil’s talk will cover the following:

• Basic structure (files) required for plugin.
• Functions required to initialise, activate, deactivate and uninstall.
• Coding a simple shortcode plugin. Basic shortcode, then one with content, then one with inputs.
• Explaining filters and action hooks – some commonly used ones.
• Where to go to find out more (codex).
• Examples of things you can do with plugins to extend WordPress.
• How to get your plugin into the WordPress.org reposititory (covering GPL and subversion).

Wil is a professional web developer with a passion for leading edge technologies, security and server architecture. He spoke at WordCamp Sydney 2012, co-organizes the WordPress Sydney meetup, was lead organiser for WordCamp Sydney 2014 and contributes to the WordPress Core development. He likes pizza, sausages, chilies, beer, red wine and hyperdimensional physics.

You can follow Wil on Twitter.

See this and other great talks

GET TICKETS NOW!

Ben Maden

A prospective client calls us wanting work – Yay! They get into complaining about their existing web developer. They’re a good dev, we know them. Where did it go wrong? Is the client crazy? This is a classic problem that happens the world over to web designers/developers. It causes us (and the clients) pain and stress.

Ben will talk about this common problem and address some questions such as:

• How can we get it right?
• Why do clients cause us pain?
• How bad can this pain get? (Including a confession or two from Ben).
• How can we take control of our lives?

Ben can teach you how to create a plan and compare our industries business model agains other professional services that handle client service relationships, instructions, variations and billing such as builders, lawyers, accountants and plumbers. There’s a lot we can learn from this!

At the end of Ben’s presentation you’ll leave with the following take aways:

• An action plan to solve your issues.
• You’ll make sure you’re never the designer or developer that clients whine about!
• Make sure you have your docs and contracts in order.
• You’ll learn how to reach out for help from your peers!

Ben Maden founded Matter Solutions in April 2000 and remains the lead web consultant today. While Matter Solutions originated in London, UK, the company took on Australian clients when Ben emigrated to Brisbane in November 2006.

Ben does lots of different things… roughly in order of frequency the tasks he performs include…

• Working with clients and prospective clients to plan projects.
• Communicating plans with team members and project managing progress.
• Coaching team members.
• Coding – Headphones on and coding funky (mostly back-end) stuff.
• SysAdmin – Keeping the infrastructure humming along.
• Blogging – Writing about stuff that happens and how to do things.

You can follow Ben on Twitter.

See this and other great talks

GET TICKETS NOW!

Helena Denley

We just keep bringing you awesome speakers! So here’s another inspiring speaker, Helena Denley! Helena will be teaching you how to leverage your existing skills to create an online course.

Are you a freelancer who is at capacity with clients but aren’t earning the income you would like to be? Are you a freelancer looking to expand your reach beyond the one on one client work? If you answered ‘Yes’ to either or both of those questions then this is a must see talk for you!

Helena will help you plan your first online course by helping you with following tasks:

• Do you have a list? If not start building one now so you can survey your list to find out what they may want.
• Can your current skills, the ones you use in your freelance business with one-on-one clients, translate into an online course?
• Skills assessment.
• Target market – who are you be able to teach your skills to?
• Creating your course – delivered live or pre-recorded?
• Minimum viable product and iterate as you go or at each release.
• Fitting course creation amongst current work.
• Cut back on one-on-one work to make time to deliver the course.
• Specific launches or Evergreen course.

Helena’s presentation will leave you with the following key takeaways:

• Do you have skills that would convert well into an online course?
• There is never a good time to take a break from client work to create a course. Make a plan, set a date, make it happen!
• Options for creating course content.

In between un-schooling her 6 year old son, Helena is the co-owner of http://www.diywebsitecoach.com & http://thenewsolopreneur.com­ (with her husband Warren).  They help new solo business owners get started with their first website and learn how to manage the daily tasks involved with running a business online and being a solo entrepreneur.

You can follow Helena on Twitter.

Don’t miss out on this great talk

GET TICKETS NOW!

Peter Wilson

Once again we bring you another experienced developer who is also a very active speaker in the Melbourne web community. Peter Wilson has spoken at Web Directions Respond 2015, WordCamp Sydney 2014, WordPress Melbourne Meetups, Melbourne’s Be Responsive Meetup, SydCSS & MelbCSS Meetups and Web Directions WDYK Melbourne!

Peter will be teaching you how to get a page speed score in the 90s!

There’s no doubt about it, performance is becoming a more important part of day-to-day web development. Why?

Users hate waiting.

Users hate waiting at their desktop, they hate waiting on 3G. Users hate waiting for Open Sans when Arial is adequate. If users hate it, Google hates it; performance has become an important metric in PageRank; they’ve introduced a new tool – PageSpeed – to measure it.

Spend a few minutes learning how to increase the PageSpeed score of your WordPress powered site. Find out some of the rules you have to follow, and some of the rules you have to break to get there.

Peter Wilson has been a front end developer for almost two decades. After spending his early career working with tables and spacer gifs, Peter developed a love for CSS.

Peter has provided coding and web management services for a for some of the country’s largest and smallest businesses.

He currently spends his days working on enterprise grade contract management software.

You can follow him on Twitter.

Join us for 2 full days of WordPress geekery

GET TICKETS NOW!

Lucy Bloomfield

We’ve got another fantastic speaker for you to add to the WordCamp Brisbane lineup. Lucy Bloomfield will be speaking about modern design. Lucy will cover processes and workflows that allow her to rapidly prototype on projects that has a team spread out across the planet. She’ll discuss the importance of sketching but also the importance of iterating quickly, scrapping bad ideas and jumping as quickly as possible into designing in the browser.

She’ll discuss the importance of building for the mobile device first, as well as what happens when you don’t (warning: it gets ugly) and Lucy will also discuss how to utilise data to improve designs.

The audience will hopefully walk away with a better idea about how to improve their prototype workflow, how to build and design things quickly as well as how to build for mobile first and to scale designs.

Lucy’s presentation will cover the following topics:

• Modern design is awesome (why’s, job examples)
• Sketching (it’s really important and why)
• Holding on to your designs (why it’s bad and how not to do it)
• In browser design (how, why you should and key tools)
• Mobile first (how, why you should and when it goes badly)
• Rapid prototyping (building things quickly, iterating for improvements)
• Data-centric design (how to do it and how cool it is)

Lucy is a UI/UX designer that got sick of doing the usual 9-5 in agencies and decided to go out on her own. Over the last year and a half, she’s set up a one (wo)man agency that handles a variety of different projects – anything from writing programming courses for London-based QA to leading the re-brand and re-structure of Boston-based startup, Security Innovation. Oh… and she’s only 22!

Currently Lucy is the lead designer on a team within Security Innovation for an application security product called TEAM Mentor. This product allows her the freedom and privilege of getting to try her hand at basically everything she could ever want – from iconography, digital strategy and programming to design, information architecture, user testing and product management.

She has a lot of experience designing in browser specifically, with a focus on mobile first. Much of her process revolves around coding and because of that, she’s had a lot to do with the way her designs are created, which is something many designers aren’t able to do.

You can follow Lucy on Twitter.

Inspire your responsive workflow

GET TICKETS NOW!