Humanising your digital experience

Jen Jeavons

Jen, an award winning singer songwriter and love of storytelling, is joining us to talk about how to design for humans (User Experience) and humanising your brand online through a case study of their successful WooCommerce store Coffee Beans Delivered. She’ll show how they’ve improved the User & Customer experience to improve the brand and usability of the website through her 16 years of experience in the web and digital space.

Jen Jeavons is a Brisbane-based digital designer, Creative Director, serial entrepreneur and award winning singer/songwriter – so probably not the best person to challenge at a karaoke night. Jen founded Pixel Palace (a digital design studio here in Brisbane) in 2009 and today works as the company’s managing & creative director. With a successful creative career path spanning the music industry, fashion, web & digital design and now a blooming coffee empire, her colourful life-path has had one common theme – human connection through storytelling.

Know your numbers, increase your profits, and stress less

Ben McAdam

Ben, a Virtual CFO is joining us to talk about just how few business owners in the WordPress space really understand their numbers – let alone how to use them to improve their businesses, earn more profit, and sleep better at night. In this talk, Ben will cover 5 quick ways to increase profits in the next week and the top 5 numbers to keep an eye on to make sure a business survives and thrives. Come prepared to take lots of notes!

Ben has been fiddling with WordPress and with numbers for many years now, though he’s much better at the latter! He’s a Virtual CFO, which is like an accountant that helps business owners to understand their financial numbers and grow their businesses and profits. He’s previously grown his own agency, so understands the challenges from the inside and not just as an outside adviser.

10 Ways you can improve your website copy to drive more conversions

Kate Toon

Kate will be talking us through 10 key ways you can create conversational copy that sells with our shouting and persuades without being pushy.

We all know the deal, you’ve built a beautiful WordPress website, but now you need to replace that lorem ipsum with compelling, engaging, highly converting copy.
But if writing isn’t your strong point where do you start? And if the copy you have isn’t cutting it, what changes should you make?

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing.

Originally from the UK but now based just outside Sydney. She has worked with many big brands you’d recognise and is the founder of The Clever Copywriting School and organises Australia’s first copywriting conference, aptly named The Copywriting Conference. She’s a co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast, not to mention she’s also published her own business book <em<The Confessions of a Misfit Entrepreneur.

WordPress as a Static Site Generator

Leon Stafford

Leon, the Author of the WP Static Site Generator plugin is joining us to talk about static websites and the myriad of ways in which you can keep using WordPress as a great CMS but reap the rewards of static site hosting.

He’ll be covering a few questions such as What is a static website? and Why would I want a static website? along with covering some of the many different solutions including specialised hosting platforms, plugins, REST API powered websites and the old-fashioned manual methods.

Whether for security reasons, increased page load speeds or saving on hosting costs, you should come out with a better idea of the pros and cons of static website hosting for your WordPress powered site and a taste of the exciting world of static site generators in general

Leon has worked around the globe in technical roles the past 15 years. He has a passion for low-resource computing and doing more with less.